president obama and i both care about poor and middle class families. the difference is my policies will make things better for them. we shouldn't measure compassion by how many people are on welfare. we should measure compassion by how many people are able to get off welfare and get a good paying job. >> so same message or different message from last week? >> i think it's -- >> go ahead. >> go ahead, maria. >> i think it's absolutely -- what it looks like is what it is. which is a little bit of desperation cleanup because he knows that in the comment that he made and again whether he mentd meant it or not, it looks like that's exactly what it is at his core. he's denigrating the work ethic of 47% of the american electorate. in making that ad, which i actually think is a good ad, the type of ad where you are looking directly to camera, is a good and effective ad, but only if two things are at play. number one, you're relatively unknown. which mitt romney is not. he's been running for president for five years. and americans are not buying what he's selli